This video was contracted by A Carbon Free Day for their website in order to more clearly explain what it is they do and the service they offer.
A Carbon Free Day's biggest hurdle they were trying to jump in their marketing strategy was letting potential participants understand that it was easy, free, and educational. The funding they received was from companies who were putting money towards "being green". A Carbon Free Day was an outlet for that.
So, to explain the idea in a straightforward and "green" way, A Carbon Free Day contracted Unsportsmanlike Content to create a grassroots "low fi" animated video, two minutes in length, that would serve as the landing page video for the company, replacing their introductory paragraph.